events

as a service

Based in Barcelona, London & Tallinn
(© 2025)
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Our Story

About That Coalition

Event production shouldn't require hiring full-time teams or paying large agency overheads. That Coalition offers in-house event services and builds fractional event teams from our network of specialist professionals to fill your gaps exactly when you need them.

Fixed overheads. One-size-fits-all contracts. Services you don't need bundled with ones you do. We saw media, tech and marketing companies struggling with these inflexible event models. So we created something different - a coalition that scales up or down with your needs throughout the event lifecycle.

Founded in November 2024, we build on extensive experience and trusted partnerships to deliver everything from intimate meetups to 1,000-person conferences. Whether you need complete end-to-end production or extra hands for your internal team, our coalition model gives you control over scope and budget.

Our Mission

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Evolution

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Through

design

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Fixed overheads. One-size-fits-all contracts. Services you don't need bundled with ones you do. We saw media, tech and marketing companies struggling with these inflexible event models. So we created something different - a coalition that scales up or down with your needs throughout the event lifecycle.

Our Team

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Meet the Management Team

An entrepreneur and technical product specialist with deep expertise in event technology platforms, data integration and digital infrastructure. Rolf has launched and/or managed multi-national businesses, including Audience Media, Naviga and Lineup Systems. He is also a former FIPP executive. Rolf joined That Coalition in May 2025 to lead the overall business, business development and our technical services and platform partnerships.

Rolf Rohwer

Managing Director
Track record
25+ years in international media, technology events. He is a former executive and multi-national tech- and media conglomerate Naspers, former Chief Content and Marketing Officer at FIPP - Connecting Global Media and former Founder of Media Makers Meet. He has launched, organised and supported events worldwide. Cobus founded That Coalition in November 2024 to bring flexible, specialist event production and auxiliary services to market.

Cobus Heyl

Founder
Track record

Ready to work with us?

Get in touch to discuss your next event.